Project Crossover Shanghai Showroom // relocation project
From concept building, putting together proposals and working closely with our team in Shanghai, our vision for the new showroom was carried through in the expanse of the newly refurbished Rockafella mansion in Jia Chun Park, located in Central Shanghai. The idea was to maintain the aesthetics of the shell interior leaving the exposed concrete ceiling and unadorned windows to signify the London feel of chic western lofts. In carefully calculating the positioning of each section in the new showroom, we arrived at the minimal, contemporary, sleek design. The constantly updated visual merchandise displays bring to life the concept of each collection in focus.
As an international brand on the second floor, the space provided in Shanghai's finest tradeshow allowed us to explore Project Crossover's vision on a blank slate. We brought elements that drew the different brands together and created this fun, bold, colour popping design for the AW15 season.
Guangzhou The Fashion Door Pop-up
The pop-up proposal and initial draft for the direction is in the booklet above. It shows the starting point of this project before arriving at the final design. We collaborated with one of our clients and one of the best multi brand store in China, The Fashion Door and came to the concept: The Streets of London, emphasising the raw attitude and vibes of the east end.